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Magazines

Marketing and research today (May 1992)

Whilst all consumer products have both sensory and image propertiesthat work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1992
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Citation

B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-


Magazines

Marketing and Research Today (March 1992)

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'PricingResearch'.

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1992
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Citation

B.V., E. (1992a, March 01). Marketing and Research Today (March 1992). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-march-1992-


Magazines

Marketing and research today (November 1991)

The 'Strong' theory of advertising receives widespread support and is characterized by the beliefs that advertising increases peoples' knowledge, changes peoples'attitudes and, as a result, is capable of persuading people who have not previously...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1991
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Citation

B.V., E. (1991a, November 01). Marketing and research today (November 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1991-


Magazines

Marketing and research today (August 1991)

For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1991
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Citation

B.V., E. (1991a, August 01). Marketing and research today (August 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1991-


Magazines

Marketing and research today (June 1991)

Commercial television has spread across Europe and is now available in virtually every West European country. Print remains the most important single medium in terms of advertising spend. How are these two major mediaperceived by advertisers and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1991
×

Citation

B.V., E. (1991a, June 01). Marketing and research today (June 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1991-


Magazines

Marketing and research today (February 1991)

At the ESOMAR Congress in Monte Carlo the paper 'Developing a rounder tea' won the Award for thebest paper on New Product Development. The paper gives an unusually clearinsight into the way in which an aesthetic benefit can add to the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1991
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Citation

B.V., E. (1991a, February 01). Marketing and research today (February 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1991-


Magazines

Marketing and research today (August 1990)

The first paper of this issue is provocative! It was originally made at anESOMAR seminar on financial marketing but is relevant to any marketingbased on research. It renounces our myopic practice to evaluate too few options for every decision in the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1990
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Citation

B.V., E. (1990a, August 01). Marketing and research today (August 1990). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1990-


Magazines

Marketing and research today (June 1990)

Would you like an answer to the question: what reallygoes on among consumers? Here is a seminal article that merits close reading. It tells much about the uniqueness of our times and our societies. It abandons the narrow economic view of the consumer...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1990
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Citation

B.V., E. (1990a, June 01). Marketing and research today (June 1990). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1990-


Magazines

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1990
×

Citation

B.V., E. (1990a, February 01). Marketing and research today (February 1990). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1990-